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Why CBS’ NCIS And FBI Are Airing Full Hawai’i And International Scenes During Commercial Breaks

With TV audiences progressively shifting away from linear broadcasts and adhering to streaming providers for his or her primetime content material, networks like CBS are enduring a steepening uphill climb whereas nonetheless having to seek out methods to keep up regular viewerships. The newest massive swing taken by one of many Huge 4 is CBS’ sudden technique wherein hit exhibits like NCIS and FBI are selling their same-night spinoffs by airing full NCIS: Hawai’i and FBI: Worldwide scenes throughout industrial breaks, versus sticking solely with conventional teasery spots.

Understandably, some diehard CBS viewers have been greatly surprised by the brand new promotional push in current weeks, with some heading to Twitter to voice their confusion, as many incorrectly assumed that they’d missed the ends of NCIS and/or FBI upon trying as much as see spinoff scenes taking part in out in full. And people sorts of viewers shake-ups are reportedly what community execs try to spark with this most up-to-date gameplan.

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