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Netflix says it has to “keep pace” with investments in Korean content

Netflix has shared that it’s going to proceed to take a position closely in Korean content material for the remainder of the 12 months.

On Wednesday (January 12), Don Kang, Netflix Korea’s Vice President of Content material, revealed that the streaming platform won’t “reduce” on its investments in Korean content material in 2022. Kang had shared the knowledge throughout a press convention previous to the 2022 Korea Picture Awards, the place he had acquired the Korea Picture Stepping Stone Bridge on behalf of Netflix.

“All our rivals are aggressively investing within the Korean market and we may also hold tempo with them,” he mentioned, per The Korea Instances. Kang added that he couldn’t reveal the precise quantity of Netflix’s funding in Korean content material for the 12 months presently, however that it will not be any lower than 2021’s ₩550billion (roughly £338,000,000).

“Final 12 months, Netflix noticed big success because of the recognition of content material like Squid Sport, My Identify and Hellbound,” added Kang, who went on to debate among the platform’s upcoming initiatives. “We’re presently engaged on producing the webtoon-based zombie sequence, All of Us Are Lifeless, which will probably be launched later this month.”

“On prime of that, we are going to showcase some motion pictures – wherein we participated within the manufacturing – in addition to extra leisure exhibits that transcend current genres and codecs,” he mentioned.

On the 2022 Korea Picture Awards, Squid Sport director Hwang Dong-hyuk, who had additionally acquired the Korea Picture Stepping Stone award, shared his pans for upcoming initiatives. “I’m planning to create one thing futuristic… I wish to make a social drama centering on the issues that can occur within the subsequent 20-30 years,” Hwang revealed by way of a video message.

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